Diamonds are Bluesky''s Best Friend Ft. Lauderdale PR Agency Adds a Little Bling Bling To The Client Roster with Abazias Diamonds

Gainesville-based Abazias Diamonds (ABZS), an online supplier of loose diamonds for purchase, direct to the public at wholesale prices, has appointed BlueSky Public Relations as its public relations agency of record.

FT. LAUDERDALE, FL (PRWEB) March 24, 2004 -– Gainesville-based Abazias Diamonds (ABZS), an online supplier of loose diamonds for purchase, direct to the public at wholesale prices, has appointed BlueSky Public Relations as its public relations agency of record.

Abazias features one of the largest certified loose diamond databases anywhere in the world at just 1/3 the mark up of retail stores. The company has access to over 60,000 diamonds through a database of suppliers. By maintaining this proprietary database versus holding diamonds on inventory, the company is able to pass on their considerable savings in overhead costs to the customer. In addition to delivering quality diamonds at wholesale prices, Abazias is also a full-service jeweler offering a large selection of settings for stones purchased.

BlueSky Public Relations is enthusiastic about the relationship with Abazias Diamonds. "With an increasing amount of both men and women purchasing diamonds and significant jewelry online, the opportunity for promotion is significant," states Rebecca Kollaras, president of BlueSky Public Relations. "Further, Abazias makes the diamond buying experience more of an exact science than an emotional exercise. Abazias educates the consumer, removes the intimidation of a retail experience and encourages clients to research and purchase at their own pace, at any time."

The account team is headed by Rebecca Kollaras, president and Nicole Biscuiti, account executive. For more information on BlueSky Public Relations, please call (954) 568-5450.

About Abazias Diamonds
Abazias Diamonds (ABZS) is one of the nation's leading international discount diamond and loose diamond dealers and one of very few public companies in the online industry. Abazias features one of the largest certified loose diamond databases anywhere in the world. Abazias offers a database of over 60,000 diamonds, valued at over $50 million. All of the diamonds out of Abazias are GIA, AGS or EGL certified. Abazias also offers specialty diamonds including the "Amore Diamond®" which is required to meet even higher standards for cut, clarity and dimensions. For more information, please visit www.abazias.com or call 800.603.9940.

About BlueSky PR
Headquartered in Fort Lauderdale, Florida, BlueSky Public Relations is a full-service public relations agency and marketing communications firm specializing in the leisure, entertainment, retail, travel and tourism industries. Notable BlueSky PR clients include Starla & Romeo® clothing, Mary Louise Designs jewelry, Guavaberry Golf & Country Club in the Dominican Republic, Puerto Vallarta Convention & Visitor''s Bureau, Bucuti Beach Resort in Aruba, SeaEscape, the Dominican Annual Tourism Exchange and Avalon Resorts in Mexico and Panama.

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