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Abazias Diamonds offers ‘Try Before You Buy’

Just in time for the holiday season, Abazias Diamonds offers a “try before you buy” system on their most popular engagement rings.


Gainesville, FL – 17 December 2010 – Abazias Diamonds OTCBB:ORHI, online diamond and jewelry retailer, is now offering 925 silver versions of their exclusive ring designs.  Now, customers can try out the silver design before they buy the actual gold or platinum version. As an added benefit, if they trade the silver ring in, Abazias will grant a full credit towards the gold or platinum ring.


Abazias is one of the few online retailers that employ a true “try before you buy” concept. While customers have the option to trade in their silver ring, they may also opt to keep the silver ring as an extra copy for times when it may not be safe to wear the real thing, like when traveling in a foreign country or some strenuous sporting activity.


“Because jewelry is an investment, the ‘try before you buy’ factor has always been a smart way to make a purchase, and now you can do it with engagement rings,” explains Oscar Rodriguez, Abazias founder and CEO.


While known for their diamonds, Abazias is offering silver and Cubic Zirconia rings that will look like the real thing for this program. Customers can be assured they will be made with the same industry standards used for Abazias’ gold and platinum rings.  However, unlike the real diamond engagement rings, these pieces will include a 1-carat round Swarovski Crystal, meant to imitate the fire and brilliance of a real diamond.


At only $35 a pop, couples can try out various silver designs before making a final decision. They can keep them all and use them as fashion jewelry, and return the one they want for a $35 credit towards the purchase of the real thing. Abazias is committed to getting their customers exactly what they want, with options like an online ring builder that can help couples build custom ring designs. Now, they’ve taken it one step further, to offer the ability to demo the design in physical silver before actually making the larger purchase.


About Abazias


Abazias showcases over 150,000 diamonds, valued at over $1 billion on its website. Most of Abazias.coms diamonds are GIA, AGS or EGL certified. Abazias offers the Couples DiamondR which is required to meet even higher standards for cut, clarity and dimensions. Abazias is also a full-service jeweler offering a large selection of settings for stones purchased and other jewelry. For more information about Abazias, visit the company's website at www.abazias.com.


This press release may contain statements such as projections regarding future performance that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to those detailed from time to time in the Company's filings with the Securities and Exchange Commission.



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