Paris Hilton Watches and Abazias, Online Diamond Store, Sparkle With Success

GAINSVILLE, FLA -- March 23, 2006 -- Shes a socialite, a celebrity, a model, and an actress. Now Paris Hilton has added jewelry designer to her resume. The Paris Hilton line of limited edition diamond-bedecked watches, sold exclusively online at www.abazias.com, are elegant and sophisticated, yet sassy and,yes, even hot much like the celebrity herself.

We are thrilled to carry four watches from the Paris Hilton line, said Oscar Rodriguez, CEO of Abazias (ABZS-OTC:BB). The brilliance of 1,026 stones combined with the quality of the Swiss setting and movement makes each watch spectacular. Priced at between $100,000 and $250,000, the four timepieces Pink is Love, Canary, Cotton Candy, and Snow White each feature over nine carats of diamonds ranging from natural intense pink diamonds to near colorless white diamonds.

The Paris Hilton Collection is a recent addition to Abazias.com, whichspecializes in showcasing over 70,000 diamonds and offering deep discounts to consumers. The stones, certified by the Gemological Institute of America, the American Gem Society, and the European Gemological Laboratories, can be purchased as loose diamonds or can be incorporated into customized fine jewelry settings, such as earrings, bracelets, necklaces, and rings.

With the American jewelry market garnering annual sales of $51 billion, $27.5 billion of which is diamond jewelry, Abazias is positioned to increase its foothold in the retail diamond industry. We have strong relationships with diamond suppliers and an intense focus on customer service, said Rodriguez. We strive to ensure a full-service experience for our customers and provide them with the finest diamonds in gorgeous settings at a fraction of the price theyd pay in a retail store.

Abazias.com was recently praised for its exceptional customer service,favorable relationships with diamond suppliers, and strong operating leverage in the Harbinger Research Birds Eye Report. It also recognized the companys large market potential and strong management.

Rodriguez concluded, Highly recognizable brand names such as Paris Hilton appeal to a very broad section of our customer base. As Abazias has demonstrated, so do personalized service and exquisite quality.

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• Celebrate Life With The Circle Pendant.