Diamond Blog

It was not until after World War II that men started to wear jewelry. Today it is very common to find men wearing at least one piece of jewelry in addition to a nice timepiece, but with new jewelry settings emerging that are geared towards men, will this change? The most common precious metals that have been used in the past for jewelry settings for men are platinum, white gold, yellow gold, and sterling silver; however, a recent study by the Jewelry Consumer Opinion Council shows the jewelry that the has been bought more regularly for men are made of metals such as stainless steel and titanium.

Jewelry sales dropped this year for Fathers Day and the Jewelry Consumer Opinion Council found in their study that consumers steered away from jewelry setting for “Dad” because they could not find nice pieces that was in their budget. The budget that was set by the majority of consumers that were in the study was no more than $99.

People tend to wait until the last minute when it comes to shopping for gifts for special occasions such as Fathers Day, birthdays or holidays. Many online and brick and mortar jewelry stores will stock the new and upcoming jewelry settings for men that are in precious metals that are traditional as well as the newer metals such as titanium and stainless steel; however, when it comes to selection and costs, online jewelers hold the bar for the best place to go. Next time you’re online, take a few minutes to browse at any online jewelry and see what jewelry settings are available for him so that when the next special occasion roles around, an idea will be formed as to what to look for in that piece of jewelry that you know he would love.