Many people suffer from physical illnesses or sensitivities that necessitate the use of medical identification tags. While medically necessary, many people opt not to wear their tags, as they are often big, bulky, and quite unattractive. Few people find themselves wearing the standard tag with a ball gown and thinking about what a lovely pair they make together. One designer, however, is working to change this.

Susan Eisen is the President and creator of LIFETAG. She is also a professional jeweler, and suffers from Type 1 diabetes. LIFETAG is a medical ID that is designed for patients as much as it is for emergency personnel. These IDs are not your standard bulky bracelets and pendants, but rather beautiful gold and diamond watches, bracelets, and other pieces of jewelry.

Another problem with standard medical ID is that it tends to break easily, and customers worry if they have to go without it while it is repaired. LIFETAG is sturdy and well designed, classy, and quite stylish. There are designs for everyone from hip-hop culturists to people looking for a jewel for a classy country club banquet. LIFETAG has gone above and beyond to make sure there is a design for everyone. There are also designs on every budget, ensuring that nobody has to wear the bulky and flimsy ID bracelets that were once the only available option.

For those who want to keep their existing jewelry, there are adhesive LIFETAG decals designed to fit most pieces. The tags are small, but are quite informative to medical personnel, and are designed to be worn in a place where they would be easily noticed by medical personnel during initial examination. Because the tags are medically necessary, they can even be worn in places where jewelry is typically not allowed.

Another common problem with standard medical ID is the feeling that it just sort of screams out “I have an illness”, eliciting often unwanted sympathy from both friends and strangers. The plain design and bright red illness name is far from attractive and uplifting. With LIFETAG, Susan Eisen has quite successfully created a line of medical ID tags that are designed to be uplifting to the human spirit, to be beautiful and breathtaking no matter what information they hold. The ID is a perfect combination of subtlety and style mixed with practicality and safety.

LIFETAG products range from dog tag pendants to engraved charm bracelets and even beautiful diamond pieces. They can even take existing pieces and put a LIFETAG ID on them. This is true of any piece of jewelry, from an heirloom watch to a beautiful diamond tennis bracelet. LIFETAG is a medical ID company that is primarily a jewelry company, meaning that they have the expertise to create personalized ID pieces just for you. There are even LIFETAG ID charms for your pet’s collar in the event that something was to happen when you were away.

While the founder of LIFETAG suffers from Diabetes, the tags are not just for diabetics. The tags can list allergies, illnesses, medical equipment requirements, and even advance directives, such as do not resuscitate orders. Best of all, any of these things can be listed in a way that is both subtle to people around you, yet obvious to medical personnel.

With LIFETAG, people are not forced to choose between fine diamonds and their medical well being. This product is hailed by many as being functional and giving hope to many people who felt chained to the bulky and style-less bracelets and pendants that were once the only option. In addition to watches, necklaces, and bracelets, the company also makes wallet identification, anklets, key chains, and many other forms of ID. The jewelry also comes in a wide range of designs, from typical beads and diamonds to religious symbols and even magnetic therapy pieces. The company even makes a medical flash drive that medical personnel can upload directly into their system to view your entire medical history. For those with a more crafty side, LIFETAG makes a do-it-yourself kit that comes with the alert tag, chain, and an assortment of beads so that you can create your own one of a kind ID bracelet.

In short, Susan Eisen has found a way to use both her illness and her jewelry expertise to fill a growing need. LIFETAG has given back the class and elegance that many people felt they lost when replacing beautiful jewelry with medical ID tags. While nobody will dispute the medical necessity and lifesaving benefits of these tags, many customers are nonetheless very happy for Ms. Eisen and LIFETAG, as the new products have indeed provided them a way to alert medical professionals to their health conditions without having to alert the rest of the world as well.