At one time diamond jewelry was an item that was frequently presented by men to women either during courtship or after marriage. Today, women are becoming increasingly more modern, and many women have made the decision that they simply do not wish to wait until they are presented with diamond jewelry by men. The fact that many women are waiting until later to be married could be contributing to this trend in a large degree.
Many jewelers have reported that there is definitely an increase in the number of female buyers who are purchasing their own diamond jewelry in just the last two years. While in the past diamond jewelry was often purchased for a special occasion such as an engagement, this new trend seems to be leaning toward purchasing more for fashion.
As more and more women graduate college and establish their careers before they consider marriage, more women have the independent funds available to them to purchase their own jewelry. As such, purchasing diamond jewelry is becoming more about wanting something that looks good and wanting to pay for it on their own for most women rather than waiting for a man to provide it for them. In fact, surveys indicate that as much as 90% of all diamond jewelry purchases are actually made by women. A large percentage of this number are actually women who are choosing their own engagement rings when they do become engaged; however, there are is also definitely a segment of the female population who are choosing to wear diamond jewelry on a daily basis as part of a fashion statement.
At one time fashion jewelry tended to be manufactured from silver with relatively inexpensive gemstones being used in the settings. While this type of fashion jewelry is certainly still popular with many women because it makes it so easy for women to afford to build up an admirable fashion jewelry collection, gold and diamond jewelry is quickly on the rise as fashion jewelry.
In fact, many jewelers have picked up on this fact and are now marketing jewelry specifically for this trend. This new trend embraces the idea of women wearing what are known as right-hand diamond rings. Traditionally, diamond engagement rings are worn on the left hand so right hand diamond rings have made it possible for women to enjoy the beauty and luxury of a sparkly diamond ring without eliciting any questions by wearing it on the left hand. Essentially, these right hand diamond rings are basically no different from diamond engagement rings with the exception that they are marketed and intended to be worn on the right hand.
The increasing spending power of women has certainly not gone unnoticed by jewelers who were among the first to recognize the increasing role that women were playing in the selection of their own diamond engagement rings. Estimates indicate that right hand diamond ring sales have increased by as much as 50% in the last few years.
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