Who hasn’t heard the old adage that “A diamond is a girl’s best friend?” Everyone’s heard the old saying and better still, many women do in fact, believe as much. So, what is it that makes women believe that a piece of jewelry can bring about such a warm and fuzzy sensation? Greed for some, envy for others? Yep, it’s that woman-thing.

For generations, when a woman becomes engaged, her girlfriends and family will gather around her with eager anticipation. Do you think the excitement is generated simply because a woman is giving up the single life? Maybe be the squeals and screams from the young woman’s friends is usually over the ring she sports. The louder the squeals, the larger the stone.

Yes, a diamond, in that instant becomes a girl’s best friend. In that instant, she is transformed and can become a woman you don’t even recognize. Men realize this from the moment they experience their first argument with their fiancée. She will smile as sweetly as she can and tell him that if he calls off the wedding for any reason, he can go but the diamond is hers. It is, after all, forever.

In the instant the engagement ring is given as a promise of a future wedding, a woman is transformed. She realizes that she will leave her friends behind, that a future awaits where her husband will be the center of her universe and she knows, in that instant, that whatever happens, she has the diamond to prove that the man loved her enough to marry.

It’s also in that moment, that a woman is eager to flaunt it. In that second, she becomes unrecognizable to those who know her best. She is branded as a future wife and guys, if she ever takes off that ring? You won’t see it because she will treasure it for life. Much like she would a best friend.