Companies are always looking for investments to increase their shareholder’s wealth and when they have extra capital to expand, they use it judiciously to better position them in the business world. OmniReliant Holdings, Inc., a world leader in innovation through direct marketing, recently acquired Abazias, one of the most well-known online jewelry companies in a buyout of 100% of issued and outstanding shares of the company.
The merger, finalized recently, will increase both companies’ overall retail presence and will allow Abazias to improve their position in both e-commerce and direct response using OmniReliant Holdings, Inc.’s experience in that area. With such elements as the Deal-of-the-Day, 1-Step-Buy, and the Engagement Ring Builder, Abazias has gained many satisfied customers who have an appreciation for top-notch customer service and innovative website features. With over 150,000 diamonds with a combined value of over $1 billion, they have set the standard for high-quality diamond purchases on the Internet.
Abazias is a highly recognized online diamond and jewelry retailer as well, selling the latest design trends and have been featured in last year’s Internet Retailer Top 500 Guide. This merger, approved the first week of September 2009, will allow both companies, OmniReliant Holdings, Inc. and Abazias to grow substantially through the use of the others’ resources. Abazias will now have access to a video production studio to film commercials and educational videos on diamonds and fine jewelry. Not only will they be able to shoot these videos for the website, but the partnership will also facilitate the launch of a jewelry TV channel for the sale of Abazias items.
OmniReliant Holdings, Inc. gains further Internet presence to further amplify their successful reputation and added resources in the form of leadership and further credibility in the e-commerce sector. Using their direct response model, OmiReliant Holdings, Inc. can use Abazias’ cutting edge technology and online retail savvy to continue to bring high-quality items to shoppers around the globe.