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    Start with a Diamond
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    May 22

    While most celebrities can afford to buy only the best quality diamond jewelry from the world’s top designers, they usually do not purchase any of their jewelry. Why? Because the top jewelry designers lend them some of the most impressive designs to get worldwide exposure at special events and award shows.Two of the most widely watched award shows are the Oscars and Golden Globes. With an average of over 30 million viewers for the Oscars and 15 million for the Golden Globes, lending jewelry to celebrities is one of the most effective marketing campaigns available.

    untitled-133.jpgViewer anticipation of seeing the latest celebrity fashion and jewelry continues to be popular. Each year at major award shows the media waits patiently to see how the stars dress and what designer jewelry they’ll be wearing. Celebrity stylists carefully select the right gown and diamond jewelry to perfectly complement body type, skin color and hairstyle.

    The world’s best jewelry designers and dealers lend diamond jewelry to gain that ever important camera time on the red carpet and on stage. Celebrities are often given the choice of diamond jewelry they can borrow, and if they win an award, the jewelry is graced with further time in front of the camera.

    The marketing value for the world’s top jewelers is priceless and gains much attention. Photographs taken of celebrities at award shows and special events are circulated for years, which mean that the diamond jewelry will receive ongoing marketing.

    There have been times in the past when jewelry designers have had challenges getting the diamond jewelry back from the celebrity, so it is common practice these days for a celebrity to sign a note promising to return the valuable pieces.

    One top designer easily associated with celebrity diamond jewelry is Harry Winston. Winston established his first company, The Premier Diamond Company in 1916 at the tender age of 20. In 1930, he purchases the largest collection of jewels at auction up until that time and forms Harry Winston Inc. in 1932. Since the formation of his company, Winston had the focus of building one of the most prestigious reputations for luxury jewelers.

    Over the years, Winston has acquired many famous diamonds, including the world famous Hope Diamond. Winston relied heavily on the mining of De Beers for quality gems, to ensure the high quality of diamonds he wanted to provide to clients. In addition, the mining mogul has historically controlled the luxury diamond market and was the best source for quality diamonds.

    It was not until after the death of Harry Winston in 1978 that his son, Ronald began lending diamond jewelry to celebrities for publicity. Since then, Harry Winston’s reputation as the “King of Diamonds” has only grown.

    Each year, Harry Winston lends an approximate value of $200 million in diamond jewelry to celebrities each year for the Golden Globe, Academy Award and Tony award ceremonies, as well as numerous benefits and galas. For the 71st Academy Award, Harry Winston lent host, Whoopi Goldberg, a whopping $40 million in diamonds. Harry Winston also outfitted Elizabeth Taylor with $3 million in jewels when she made her Oscar appearance decades ago.

    Famous celebrity engagement rings designed by Harry Winston include the rare 6.1 carat pink diamond engagement bought by Ben Affleck for Jennifer Lopez in 2002. Of course, Ben likes Harry Winston so much he decided to buy a 4.5 diamond engagement ring for Jennifer Garner when he proposed a few years following the break-up with J-Lo.

    Paris Hilton also sported a canary yellow diamond engagement ring from her boyfriend of the same namesake. The canary yellow diamond was a 24 carat beauty purchased by Paris Latsis as well as a 14 carat white diamond engagement ring from Tiffany and Co. Paris Hilton reportedly kept both rings when their engagement ended a short time later.

    Other famous diamond rings designed by Harry Winston include the iconic Taylor-Burton diamond. A gorgeous, flawless diamond purchased by Richard Burton for Elizabeth Taylor in the 60s. The 69.42 carat diamond was later sold for $5,000,000 following Taylor’s donation.

    Harry Winston diamonds have been seen throughout Hollywood for decades. Recently, a gorgeous 87 carat pale yellow and white diamond necklace appeared in the 2003 movie, “How to Lose a Guy in 10 Days,” with Kate Hudson. The necklace was created especially for the yellow silk dress worn by Hudson in one of the movie scenes.

    untitled-134.jpgIn 1998, Gloria Stewart wore a $20 million dollar, 15 carat blue diamond necklace from Harry Winston for the movie “Titantic.” The necklace was accompanied by a discreet team of bodyguards to safeguard the diamond during filming.

    Harry Winston boutiques are located in select areas across the U.S. including New York City, Beverly Hills, Las Vegas, Dallas, Boston, Honolulu, Bal Harbour, Chicago, and Orange County, California.

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    3 Responses to “Hollywood and Harry Winston Diamonds”

    1. Gregory Despain Says:

      I can’t wait for the Golden Globe Awards. I freakin’ love it and I look forward to it every year.

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