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    Start with a Diamond
    Start with Setting
    Jul 18

    672133_gifts_for_you.jpgEveryone knows that the Four C’s are the best way to find a diamond. You’re supposed to consider cut, color, carat, and clarity. But many people are confused as to which C is the most important C. The answer to the question may not be the one you’re looking for, because it’s really not that simple. Different people value different qualities, and find different things beautiful. For instance, naturally colored diamonds can be expensive, so if you want a brilliant color you may need to sacrifice the size of the ring.

    Buying a diamond is a lot like buying real estate. You can’t go to a realtor and ask him the value of your house without showing him the house. He needs to know the location, the property value, the dimensions, the outstanding qualities, and even the flaws before he can determine a value. The same analogy applies to pricing a diamond. You can go to a realtor and give him a price cap, but if you’re only interested in a house with three bedrooms, 2 bathrooms, a 2 car garage, and a large living room, most of the houses he’ll have listed won’t be interesting to you. You can also go to a jeweler and say, “I need a diamond that costs less than this much” and he can pull out diamonds that match your price criteria, but unless you specify at least one of the Four C, you could be there forever looking at diamonds you’re not really interested in.

    A diamond’s beauty, rarity, and price all depend on the combination of the Four C’s, not just one or two of them. The rarer the diamond, the higher its price is going to be. The Diamond Quality pyramid was created to help explain the Four Cs in realistic terms. A colorless diamond is at the top of the Diamond Pyramid, but if the colorless diamond in question is small, or low in clarity or cut, it won’t be worth as much as say, the next diamond down.

    None of the Four Cs are more important than any of the others, except in personal opinion. One woman may want color, while another wants a specific cut. It all depends on what you’re willing to pay for and what you’re looking for. So when you go to buy your diamond, do your research first. Pick a cut that you like, a color, and know how much you’re willing to spend. Remember that a diamond is an investment, because it never diminishes in quality if it is well taken care of. Its value will never decrease, and none of the Four Cs will lessen in quality unless subjected to a horrible accident. So again, know what you want before going into the store, or at least have an idea of which of the Four Cs is most important to you, and the jeweler can begin to show you what you might be looking for, and hopefully before too long you’ll find your perfect diamond!

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