When buying discount jewelry you still need to be aware of the 4C’s.  Jewelry, even though discounted, still can have beauty and life if bought correctly. The 4c’s are a common principle among discount jewelry shoppers; however you may not have committed them to memory so here is an overview.

Cut: The cut of the diamond affects the overall sparkle and brilliance of the ring.  While many people are familiar with carats, the cut greatly affects how much the ring shines.  The cut determines how light shows through your discount jewelry.  So if you truly want that blinding effect, pay attention to the cut of the stone.

Color: Clear diamonds are recommended by jewelers for value.  The ratings are done alphabetically, so as you get to the back of the alphabet the color turns yellowy tan.  Unless you are looking for something completely different, many jewelers don’t recommend these diamonds.   Clear diamonds will make any discount jewelry sparkle.

Clarity: Most diamonds are flawed.  But there are some that are flawless although these diamonds are fairly expensive.  While looking for clarity, ask the jeweler to show you the diamond in plain sunlight.  Artificial light makes diamonds look clearer than they may truly be, and you don’t want that perfect stone, whether discount or not to be of low quality.

Carat: The one “C” that everyone knows refers to the size and the weight of the diamond.  Though you may want an 80 carat diamond, larger diamonds are harder to come by and therefore more expensive.  Plus, if you get the best combination of all 4c’s, you can blow that 80 carat diamond out of the water with the perfection of the smaller diamond.

Buying discount jewelry may take time to find that perfect piece, but once you do some comparing, you truly will be a connoisseur of discount jewelry.