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Diamond Lessons

  • Why shop at Abazias Diamonds? Because Abazias offers a huge selection, superb customer service, and diamond specialists to help you find the perfect diamond for you.
  • There's some basic information that everyone who wants to buy a diamond should know. Here are the basic facts about diamonds, so that you can make an educated purchase.
  • Carat, Color, Clarity, and Cut. Learn more about all of these and how they affect the value of your diamond.
  • Get more for your money. Different factors change the price of a diamond, and you can use this information to find a diamond that's a great deal.
  • Learn where diamonds come from, the history of the carat, the orgins of the various cuts, and more.
  • An in-depth look at some other characteristics of diamonds: fluorescence, type I and II diamonds, and fancy colors.
  • Learn how to pick the perfect diamond with a close-up look at the characteristics and history of the various diamond cuts.
  • Learn how to recognize the different parts of a diamond, as well as understand what inclusions are and what they mean for a diamond's value.
  • If you're serious about buying a diamond you're going to want a certified diamond. Learn how to read a diamond certificate and you'll be a step ahead of the crowd.
  • Find out what a conflict diamond is and what the diamond industry is doing to ensure that the diamonds you wear are conflict-free.

Summary: Getting Started

There's some basic information that everyone who wants to buy a diamond should know. Here are the basic facts about diamonds, so that you can make an educated purchase.

Diamond Education - Buying Diamonds

When seeking out a diamond there are a number of factors to take into consideration. By taking all of the facts concerning diamonds into account you will have the ability to not only choose the diamond that you want, but find it at a cost that you can afford. Armed with diamond education and some careful research about diamonds, your diamond search will be both enriching and rewarding.

Balancing the 4Cs

It is important to search for a balance of characteristics in the diamond you choose. The balance that you are seeking is between the 4Cs of cut, clarity, color and carat weight. For example, if you weigh carat weight too heavily in your quest for a diamond, you might find yourself looking at diamonds that are large, but unattractive in terms of clarity, cut or color. A 2 or 3 carat diamond may sound wonderful, but if it is an unattractive cast of yellow, or has large, easily noticeable inclusions, it may not give you any real satisfaction. Cut, clarity and color need to be balanced out in the same manner.

Clarity

With clarity, an IF (internally flawless) is hardly necessary for anyone. In choosing a diamond with negligible inclusions, such as a VS2, you will have a diamond that appears to be just as clean and pristine as an IF stone. The inclusions in such a diamond can be seen only under a 10X loop, and a good setting can make them virtually imperceptible even under such magnified examination.

Cut

With a diamond's cut, it helps to choose a diamond that simply looks beautiful to you. There is no need to seek out the ideal cut, as the setting and the ring's band can greatly affect the final display of the diamond. In addition, there are many shapes of diamond, of which each have a complementary set of cut proportions.

Color

The factor of a diamond's color also presents you with an area of tremendous savings possibilities. Completely colorless, or white, is not necessary to have a beautiful diamond. The color of the diamond's setting and band will also come into play, as each can affect the color of the diamond. By sacrificing slightly from the highest grade in each of the 4Cs, you can have the diamond you want, and save money while you are at it.

We hope you have enjoyed the basics of our diamond education.

Avoiding Mistakes

There are some basic mistakes that many people make everyday when looking for diamonds. We have put the 4 most common together, so that you need not repeat the mistakes of others.

Over-Weighing Weight!
Many people automatically assume that a bigger diamond is better. This is not true! While carat weight plays a great part in a diamond's cost, this will not assure you of an attractive diamond. A .95 carat diamond with remarkable cut, clarity and color, will be far more pleasing to the eye than a 2 carat diamond with poor cut, clarity and/or color.
Ignoring What She Wants!
When a man is obtaining the diamond, he can too often forget the person for whom he is acquiring it for. When looking for a diamond, always keep the receivers desires at the uppermost of your mind. Knowing what they like will allow you to get them something she will enjoy. If she doesn't like the shape or color of the diamond you choose, she will not likely enjoy it and, therefore, will not be likely to wear it.
Not Knowing Her Size!
Just like clothing, diamonds must fit properly in order to look good on an individual. A diamond with an enormous carat size may be impressive, but if she has small hands and fingers, it will probably look absurd. In the same manner, a tiny solitaire could look rather foolish on a large hand with large fingers. You wouldn't get a dress for her that was too small or too large, and this is important to consider with diamonds as well.
Paying Full Retail Cost For Diamonds!
Too many people pay the full retail cost for their diamonds. Not only does this cost you money you could spend elsewhere, or just save, but it will also, more than likely, force you to settle for l ess than what you would like. With Abazias you will find the quality that you want at a savings far below f ull retail expense. If you don't need to spend so much, why would you?

Diamond Cost Evaluation

The cost of diamonds is greatly influenced by a diamond industry paper named the Rapaport Report. This is a trade cost evaluation report that was created by Martin Rapaport. What it essentially does is provide dealers and those within the industry with a market cost listing for diamonds, based on where the diamonds fall within various grade levels. The Rapaport Report cannot be ignored, but neither should it be viewed as a simple-to-use tool for the consumer.

Utilizing clarity, color and carat, the Rapaport Report provides tables and cost estimations from which dealers and other diamond industry people assess the approximate cost of a given diamond. The cut of the diamond is the final determinant of the diamond's cost, as a good cut can raise the diamond's value above the Rapaport Report cost assessment, while a poor cut can lower it. The cut is not included in the "Rap" Report, and is evaluated by the individual seller. The price of diamonds is only increasing; therefore, it is important to be decisive in the purchasing process to capitalize on the current prices. Also, due to the structure of the diamond pricing if a diamond has a large discount off of the norm there is something negatively affecting the diamonds visual appeal, whether it be a large inclusion or hazy fluorescence.

Diamond Distribution

A diamond goes through a number of stages before it can sit on your finger. It begins with the owner of the mining site from which the rough diamond is pulled from the earth. DeBeers is the largest of these mine owners, and so have enormous control over diamond production. These diamond mine owners offer "site holders" or diamond manufactures the opportunity to obtain the rough diamonds at auctions. In turn, these site holders then offer certain quantities of their rough diamond holdings to cutters, who are the people who actually cut and shape the rough diamonds into the final product. Finally, the cutters then offer these finished loose diamonds to diamond merchants, such as Abazias, who offer the diamonds to the public.

Money Saving Tips

There is a simple fact that will help you to save money when you are looking for your diamond. Diamond grades have points at which the cost of the diamond can rise or decrease precipitously. These points have been determined by the Rapaport Report, which is enormously responsible for the final cost of polished, loose diamonds. The areas in which this notable cost change occurs are found in carat, clarity and color. Utilizing the information of where each of these cost points is located will help you to find your diamond, and save some money while you are at it.

  • Carat: When looking at carat weight, be aware that there are cost points at various increments which indicate increase in price per carat. By choosing a diamond that falls just below these cost points, the cost per carat of the diamond will lower dramatically. Example: a .99ct will vary greatly from 1ct of the same quality by $800/ct.
  • Color: In color, the most dramatic cost point is located just beyond the grades of D, E and F. In addition to this, there are cost points at each new color grade level. For example, a diamond with a grade of F will be less expensive than a diamond graded as E, but the cost difference will not be as significant as the difference between an F and a G. This is because the grades of D, E and F are all grouped together. Cost points are found at each new grade level of 'colorless', 'near colorless', 'slightly colored', etc.
  • Clarity: With clarity, the main cost point jumps occur beyond the grades of 'FL' and 'IF'. Beyond this first segment, the next dramatic cost points are found between grades, such as VVS, VS, SI, rather than within grades. Within the grades, such as SI, which has 2 or 3 sub-grades, there is less dramatic change in costs between the higher and lower sub-grades.

By choosing diamonds that fall just below the cost-point changes in one or more of the above three categories, you can shift your demand for perfection onto other aspects of your diamond. This approach will give you quality at a tremendous savings.

Carat

All precious commodities have a system for giving the weight of the items, and this is no different for precious gems such as diamonds. While the cut of a diamond arguably has the greatest impact on the overall desirability of a diamond, the carat has the heaviest impact on its pricing. This is due to the fact that carat refers to the actual weight of the diamond and it is a diamond’s weight that is one of the primary indicators for how rare a diamond is. Simply stated, the heavier a diamond is, the more rare it will be and thus the more expense.

It is important to be aware that while the term carat refers to a diamond’s weight, it does not refer to its dimensions or shape. The carat weight of a diamond can have an effect on its dimensions and shape, but neither the dimensions nor the shape is wholly dependent on the carat weight. For example, you could find yourself looking at two diamonds that look equal in size as you look down upon them. This does not mean that they have the same carat weight, however. A diamond can be cut to look larger than it is, through increasing its diameter and decreasing its depth, or through other cut techniques. The term carat is used to reference the diamond’s actual weight, nothing more and nothing less.

Be also aware that while a diamond is priced in great part based on its carat weight, it is not simply priced on the whole diamond weight. Diamonds are priced on a per-carat pricing system. This means that if a diamond is 3 carats, the cost of the diamond is based on the cost of each carat in the diamond added together, also known as the total carat weight. The cost per-carat is not stationary as you go up in carat size either. For example, if a one-carat diamond were priced at $7500 a carat, its total carat price would be $7500. One might think that a comparable diamond of two carats, with all other factors being equal, would also be $7500 per carat, with the total carat price being $15000. This is not the case. A diamond’s per-carat price goes up exponentially based on the carat cost points on the diamond pricing report.

The exponential rise of the per-carat price in the diamond is a result of the fact that the rough for the heavier diamonds is rarer than the rough for smaller diamonds. Due to this, the heavier a diamond is, the exponentially greater the per-carat price will be. The aforementioned one-carat diamond might be priced at $7500 per-carat, whereas the comparable two-carat diamond could be $10000 a carat, or $20000 for the whole diamond. Meanwhile, a three-carat diamond of comparable characteristics could have a $15000 per carat price or a total carat weight price of $45000 for the entire diamond. It is for this reason that oftentimes if you are looking for a large total carat weight for the diamond piece, such as a diamond engagement ring, the best choice might be to have a multiple stone setting, as each stone has its own per-carat price.

Clarity

Clarity is the measure of how clearly a diamond is able to allow light to pass through it, reflect off of it, and refract within it. This light quality is determined by a number of factors, one of which is the level of flaws, both internal and external. The internal flaws are referred to as inclusions, and the external flaws are known as blemishes with inclusions more often being the more detrimental of the flaws.

All diamonds contain features, or flaws, such as mineral inclusions and fractures, and most flaws can be so slight as to have no effect on the diamond’s ability to transmit and scatter light. However, larger flaws, and large groupings of flaws, can diminish the ability of light to pass through the diamond unimpeded. The location and coloration of the flaw has tremendous impact on the overall impact on the diamond’s clarity. If a flaw is located near the center of the diamond, and is dark in color, it will often be more detrimental to the diamond’s clarity than a clear flaw closer to the diamonds edge.

Clarity is the one area where you will find that you can sacrifice a certain measure of perfection for the sake of cost, and still have a diamond that you will love and cherish. Clarity has tremendous impact on the final cost of the diamond, as it is one of the 4 Cs taken into account with the assessing of a diamond’s characteristics, as well as determining a diamond’s monetary value. A scale for clarity is used to assess exactly where a particular diamond stands within the world of diamonds. The grading system has been devised to measure the amount of imperfections within diamonds, based on size, location, quantity, color and nature of the inner flaws, or inclusions, when viewed under a magnification of 10X.

Inclusions need not be looked upon with disgust, however, as small inclusions, which detract negligibly from a diamond’s clarity and brilliance, can serve as distinct markers for an individual diamond, as no two diamonds share the same inclusions or inclusion patterns. It is for this reason that it is important to become familiar with the inclusions within your diamond, as they serve as the diamond’s fingerprint. Knowing your diamond’s distinct characteristics will allow you to properly identify your diamond should it leave your person, whether to be cleaned, to be appraised, or for any other reason.

The scale that is most commonly used to determine a clarity grade for diamonds is the GIA clarity grading scale. This grading scale runs from F to I. All diamonds of gem quality need to be graded on this scale in order for the diamond’s value to be assessed properly. The scale runs as follows:

FL: Flawless
IF: Internally Flawless
VVS1 and VVS2: Very, Very Small Inclusions (two separate grades)
VS1 and VS2: Very Small Inclusions (two separate grades)
SI1 and SI2: Small Inclusions
I1, I2 and I3: Inclusions Visible

There is also a grade of SI3 (Small Inclusions 3), but this is used primarily by the EGL (European Gemological Laboratory), and is not recognized by the GIA (Gemological Institute of America) or the AGS (American Gemological Society).

The actual names of each grade are simple to understand. They simply reflect the amount of internal flaws (inclusions) and external flaws (blemishes or occlusions) visible to a trained professional diamond jeweler under a 10x loupe or magnification.

Color

Diamonds are normally thought of as sparkling, scintillating, colorless gems. It is this colorlessness that allows for the incredible and breathtaking play of light that we all have come to associate with the diamond. As you are probably already aware, the color of diamond is primarily dependent on inclusions and foreign matter within the diamond’s crystalline structure. This foreign matter absorbs light, rather than allowing it to pass through unimpeded, thus giving some diamonds varying degrees of color.

In the normal range of the diamond color-grading scale, the more colorless a diamond is, the higher it is graded on the scale. In terms of pricing, diamonds with a higher grade will be more costly, while diamonds rating lower on the scale, thus having more color, will normally prove to be less costly. However, when a diamond has a great deal of color, or extremely high color saturation, it may rate the grade of FA, or Fancy. These are the fancy grades of diamond color, and with these the cost of the diamond may actually go higher than the finest of the D grade of diamonds.

In order to establish which diamonds are which colors, diamond color-grading scales have been created. Most of these color-grading scales were not founded with any measure of scientific rigor, however, and so are no longer used. Today, there are far fewer diamond color-grading scales in use, with GIA’s being the most used and well respected, allowing anyone to view the results of rigorous testing for color-grading in a written report for a particular diamond. GIA’s grading scale ranges from the colorless D to the highly colored Z. It is important to be aware that while most diamonds are graded on a scale measuring the varying degrees of their lack of color, or whiteness, this is not the only sought after type of diamond. There are those diamonds in which various colors are prominent enough to arouse desire for their rarity and distinguished characteristics.

Cut

There are many aspects of a finished diamond that are dependent on the diamond cut, and one should be somewhat familiar with these. The most important of these include: brilliance, fire, number of facets or proportion, symmetry, polish, desired weight, and the diamond's final shape.

The cut of a diamond is, to be blunt, the approach and results of cutting the raw, rough diamond into the polished, shining stone that most of us are familiar with. More specifically, cut refers to the effectiveness of a diamond in reflecting and refracting light.

The diamond certificate can be your best friend in your quest for the right diamond. The certificate is simply a report that has been prepared by professional, experienced gemologists who have given their expert opinion, using a battery of technical tools, as well as their own experience, on the various qualities of a given diamond. They do not assess monetary value, but monetary value for the seller is often founded, in great part, based on the certificate. Be aware that diamond certificates are only of value when issued by a respected independent gemological laboratory.

How to Read Color on a Certificate

Using the color grading scale, alphabet D-Z, you will find it quite easy to read the grade of color on your diamond certificate (referred to by GIA as a "Grading Report"). Looking at the report, you simply follow the left column of the report down to the COLOR GRADE listing. A letter will appear next to this notation, such as 'E'. This is your diamond's color grade, and as a diamond's color does not change over time, it is good for the life of the diamond. By simply reading this grade you will be able to have a strong indication of the value of your diamond. While the value of a diamond will not rest on the color grade alone, it is an important determining factor. The color grade, along with the other information provided on your grading report, will provide you with enough information to assess the value of the diamond.

How to Read Clarity on a Certificate

The clarity grade on a certificate is based on the quantity, color, size, location and type of flaws within and on the surface of the diamond that are visible under 10x magnification. Any flaws that can be found under greater magnification are not taken into account, as they would be far too miniscule to have an impact on the diamond's clarity.

The following are the grades that are assigned by GIA for their clarity scale:

  • 7FL: Flawless
  • 8IF: Internally Flawless
  • 9VVS1 and VVS2: Very, Very Small Inclusions (two separate grades)
  • 10VS1 and VS2: Very Small Inclusions (two separate grades)
  • 11SI1 and SI2: Small Inclusions
  • 12I1, I2 and I3: Inclusions Visible

To identify the clarity of the diamond follow the left column down till you see "Clarity Grade" and one of the above notations next to it, such as SI1.

In addition to this grading, there will be a diagram of the diamond, as seen from the top down and from the bottom down. This diagram is used to mark the flaws found within and on the diamond, and the placement of said flaws. Different colors are used to plot which flaws are which, such as using (in the case of GIA) red lines to indicate a feather, round red circles to indicate clouds, red spots to indicate pinpoints, black markings to indicate naturals and so forth.

*With some grading reports, the flaws will not be plotted on the diagram, although they are indicated by the clarity grade. In these cases the flaws are noted under the "comments" section, located at the bottom of the left column. Under the "comments" section, the un-plotted flaws will be noted. Some flaws are not plotted because they are either to spread apart which makes them difficult to plot clearly on the diagram, or by diagramming the flaws the diamond would appear to be more heavily included than it actually is.

How to Read Cut on a Certification Report

On more recent certificates, the cut is given an evaluative grading. This grading can be easily seen and understood on the certificate. It is usually in the form of a category covering the grade of the cut, under which the topics of light performance, proportion, and finish (which includes symmetry and polish) will appear. The cut grade can be found within the list of qualities in the left column of any certificate. The cut will receive an overall grade (which can be, as in the case with AGS, a rating from 0 for ideal to 10 for poor) and a grade in each of the other sub-topics. This is a useful tool to understand and utilize as it can tell you the diamond's type of cut, and its quality level, quickly and efficiently. In more recent certificates, additional details of the cut may be found on a diagram at the bottom of the certificate next to the clarity diagram.

How To Read Carat on a Certification

When looking at a diamond's certificate there will be a listing of the diamond's weight, at the top of the left column which contains all of the other qualities. This weight will be listed as an exact carat weight. The measuring devices that the laboratories use measure the diamond's weight to the thousandths of a carat. Depending on which laboratory the certificate is issued from, carat weight will be listed in either thousandths of a carat or hundredths of a carat.

As with all other valuable items that receive wear, diamond jewelry requires regular care and cleaning. Well cared for diamond jewelry will retain its sparkle and shine forever, as they are not prone to many forms of permanent wear. While you may not be able to appreciate a diamond for the full length of the diamond's lifetime, you can enjoy it to the fullness of its beauty for the length of your lifetime. In addition, a diamond that is treated with proper care will go much further in retaining its original value than a diamond that is allowed to become dirty and worn over the years.

Proper diamond care begins with the proper mounting, and the proper mounting is dependent on the shape of the stone. A properly mounted center stone will make the diamond's care far easier than if the stone were improperly mounted. Each shape has a particular set of prongs which provide it with the most security. It is important to be sure that the prongs used are the ones which best complement your stone. For example, a V-shaped prong is going to be the most ideal for a diamond that has pointed corners, with each prong providing even pressure to the diamond and set to prevent the corners from chipping.

In addition to choosing the proper prongs and having them checked regularly by a certified jeweler, there is maintenance to be hand for the ring itself. Platinum, yellow gold and white gold all need yearly or bi-yearly maintenance to keep them looking like new. Platinum and yellow gold will need to be polished to keep their luster and shine. While, white gold will need to be polished and treated with rhodium to maintain its crisp white appearance. This maintenance is not an absolute must but it will help to extend the lifetime and the beauty of your ring.

What to Avoid

There are three obvious and damaging items that need to be avoided when it comes to the care of diamonds and jewelry: lotion and hairspray, bleach and other corrosive liquids and wearing the diamond in water.

The first, lotion, is used by many on their hands while wearing their rings, and is often mistakenly used in the care of their diamond jewelry. One reason that lotions need to be avoided is that lotions have a base that can get under the diamond's mounting and settle on the prongs. Lotion that has gotten behind the diamond and settled onto the prongs can cake up on the diamond and even cause the diamond to loosen up in its mounting. In addition to this, lotions can form a film over the diamond, which will noticeably diminish the diamond's light quality. Hairspray has a tendency to stick very well to diamonds, and may cause the diamonds to appear yellow. The only way to remove the negative affects of hairspray on a diamond is to heat the stone till the hairspray burns off of the surface. There are no permanent negative effects of lotion or hairspray on diamonds.

Next, bleach and other corrosive liquids can actually cause damage to the metal holding the diamond. This means that if you are cleaning using bleach or other corrosive liquids, or go swimming in a pool with chlorine, you should either remove your ring, or wear rubber gloves to avoid contact with the corrosive element. A diamond ring can be beautiful, but it will not look as nice if the band is discolored due to exposure to bleach.

Finally, while water will not damage a diamond, and will not harm most bands, it can cause you to lose your ring. Long exposure to water will cause fingers to contract, thus loosening the hold of the ring on your finger. Unless you don't mind having your diamond ring slip off of your finger in the pool or while cleaning dishes, you should remove your ring before leaving your hand in water for long periods of time.

How to Clean Your Diamonds

Cleaning your diamonds and diamond jewelry will help you to retain their value, and will help the diamonds to retain their light properties. The more often you clean them, the easier it will be to remove the dirt and oils that can build up on any item of jewelry. Regular cleaning will also allow you to maintain your diamonds, as you will be able to quickly notice anything that needs to be worked on by a professional jeweler, such as a loose mount or loose diamond.

All you need for a regular home cleaning is water, a soft bristled brush, and either some baking soda, household glass cleaner or other non-abrasive cleaner. Simply fill up a sink or bucket with warm water and allow the diamond jewelry to soak for a short time. Gently scrub the diamond using the soft bristled brush. It is important to remember to allow the end of the bristles to do the work for you. Do not scrub hard on the diamond as you may accidentally loosen the stone or scratch the metal of the band. When using a sink, always be certain to stop up the drain as well as possible, as a sink drain can easily swallow up your precious ring.

Professional Cleaning

Now and then you will want to bring your diamond jewelry to a professional jeweler to have it cleaned with professional care. This type of cleaning will get rid of the hardened dirt and grime that simple home cleaning is unable to remove, as professional jewelers will use an ultrasonic cleaner or steam cleaners. A professional jeweler will also be able to quickly assess whether or not your diamond is still secure in its mount. Most professional jewelers will perform this service for free, so you have little to lose in bringing it to them.

  • No Back-stock to push: With no back-stock of only a few choices, as is found in brick and mortar stores, we have no incentive to push anything that we offer. This means no unsold back-stock costs, which results in a savings that we pass onto our clients.
  • Vast and Superior Selection: We have over 80,000 diamonds available for you in our easily accessible online store.
  • Superior Diamond Viewing Experience: You can view any of our diamonds or jewelry, and can even hold onto any of them for a 10 day, no-risk, trial.
  • In-depth Diamond Industry Experience and Information: Our diamond specialists are unsurpassed in diamond and jewelry knowledge, and can provide insightful, money saving tips with inside diamond industry information.
  • Low Cost Diamonds and Jewelry with Unsurpassed Quality: We offer only the finest in diamonds and jewelry available today, and all at the lowest cost you will find.

When you visit Abazias you will be struck by the Abazias difference. There are a number of ways in which Abazias has set itself apart from all other diamond retailers. It isn't simply our lower cost that will grab your attention, because at Abazias lower expense is simply the beginning. We have made it our goal to make your diamond acquiring experience more than another mundane task in your life. Each and everyday, we at Abazias strive to make your diamond experience simple, easy, informative and unforgettably enriching.

One of the primary differences that set Abazias apart from the brick and mortar diamond jewelry stores is our selection. Whereas the average jewelry store in the mall has perhaps 150 or so diamonds for you to choose from, Abazias has over 80,000 diamonds for your perusal. The jewelry store with a set inventory of diamonds has no choice but to push particular diamonds on you, as they have already paid for the stock and must move it. On top of that, many of the diamonds that they have are already set into jewelry pieces, thus driving them to want to sell you the entire jewelry piece, whether it was what you had in mind or not. If they can't get you to select one of the diamonds they currently have in stock, they are stuck with that diamond for a while and lost the customer. This adds unsold-inventory costs into their overall expenses, which they then pass onto you, the client, in an effort to avoid losing more money.

At Abazias, with our enormous catalog of over 80,000 loose diamonds, we simply want to provide you with the selection that we know you deserve. In this way, you can find the exact diamond that you have been dreaming of, rather than just accepting the diamond that is available. Since we have such a large selection of available diamonds, we have no special interest in pushing any particular diamond over any other. You can browse for hours on end, and give us a call should you feel that you would like some of our experienced help in assisting your choice. When you do find the right diamond, you can rest assured that you are purchasing it at the lowest cost available, because we provide extremely low markups and no back-stock costs to factor into the overall cost of our diamonds.

Another important point to consider is your viewing experience. In the end, your diamond is all about how its overall look makes you feel. If you find yourself looking in a bricks and mortar store, take a moment to view the display lighting. Most brick and mortar stores use fluorescent lighting. The reason for this is simple and pragmatic, if a shade questionable. Fluorescent lighting makes many diamonds look better than they actually are. It is in this way that a diamond can often look ideal in the store, but look less than stunning, perhaps even undesirable, once you are out of the store and viewing the stone under more natural lighting. At Abazias, we are more than happy to deliver any diamond that you would like to view for up to 10 days, with our no-questions-asked, 100% money-back return policy (less a minimal shipping fee). In this way you can feel free to examine the diamond of your choice under every type of lighting situation that you will actually find yourself. There is no need for any unpleasant discoveries, such as that your diamond does not look good under the lighting at your favorite restaurant or your workplace. We at Abazias want to do all we can to insure that the diamond or diamond jewelry you select is everything that you want it to be.

Another major difference between Abazias and the typical brick and mortar jewelry store is the ability to give informed answers to all of your diamond questions. Brick and mortar stores, particularly those found in your average mall, employ nothing more than sellers of merchandise. These people are the same merchandise hawkers that you are likely to find in the mall shoe store next door to the mall jewelry store, and with about as much expertise and knowledge regarding diamonds and jewelry.

With Abazias, you will find a dedicated staff of the finest in diamond specialists. We don't employ people to push merchandise because we don't need them; we know that our diamonds and jewelry sell themselves. The role of our diamond specialists is not to push diamonds, but to give you all of the knowledge, experience and expertise that you want, in order to find your ideal diamond. If you would like to see the Abazias difference for yourself, ask us any in-depth question you would like, and ask the same of the jewelry store employees at a store in the mall or large department store. Afterwards, compare the answers that you received from Abazias, and the answers you received from jewelry store employees. We say this because we know that after such a test, Abazias will stand out from the crowd.

We are here to answer your questions and do our best to make sure that when you are acquiring a diamond with Abazias that it is the enjoyable experience that it should be. Our diamond specialists will give you inside secrets of the diamond industry, so that you can learn how to find the high quality diamonds and jewelry that you want, and save money while you are doing it. Feel free to compare the quality and costs that you will find at Abazias with anyone, no matter if it is a brick and mortar jewelry store or an internet jewelry store. We know that you will discover for yourself that Abazias is the right choice for the highest in quality diamonds and jewelry, and at the lowest available cost.